The life and times of Joshua Cowan

Home-Based Businesses are Taking Over the Marketplace.

Home-Based Businesses are Taking Over the Marketplace.

In an increasingly withdrawn and tumultuous world, it is so important to make personal connections and support good ethics! This is especially true in the context of the consumer market and the growing need for an alternative to mass-produced items of ambiguous origin. The way we spend our money speaks volumes. More and more home-based businesses like Cowan Creative are building trust and establishing success using a community-type approach that makes the world feel smaller. Clearly the retail landscape has forever been changed by the convenience of ordering online. Many traditional retailers are losing sales and closing their doors due...

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Advice for 2018 ?

Advice for 2018 ?

Last year was tough, I just about went bankrupt mid year trying to hold this business together. I had another quick burnout and was forced to walk away for two months and focus on me and my family. This was really enjoyable and life affirming but it didn't pay the mortgage so I pulled it together and got stuck back into it for the Christmas rush.Facebook advertising isn't what it used to be when I started this business, in fact its not even profitable anymore without a massive commitment to multiple ads, email campaigns, retargetting and very large budgets. The...

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The man who wore all the hats

The man who wore all the hats

I've been learning some hard lessons the last few months.It turns out just because you can wear all the hats and get all the work done on your own does not mean that you should. An outward appearance of calm and composure in the face of enormous workload has been something I've always been good at. But the underlying reality is that stress and pressure attaches itself to you and changes who you are and how you feel. Eventually it starts to show up in your health, how you treat your family, your social life, and physical pain. I'm very good at...

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Beginnings

Beginnings

Early in 2015 the Cowans made a decision that has changed our life. We'd been struggling with adapting to being parents, working full time while our children (Lachlan and Thomas) demanded more of Sarah and myself.  Time away from home working on the road was chewing into time I could spend watching my children grow and supporting Sarah who was under huge pressure with two kids under three. It was at this point that I was having a beer with my mate Jim, listening to records and talking about my goals and desires. I mentioned that I really needed something common...

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